Ecomiles program onboarding

On Day 0 (Kick-off) of the Ecomiles onboarding, we align on the pilot’s objective for decarbonizing daily commuting (for example: ESG evidence, active mobility, well-being, and culture) so the company has a clear north star and measurable results from week one.

Next, we lock the scope (sites/teams, target audience, duration, and rules) and define project governance — who approves comms, who tracks KPIs, and the checkpoint cadence — ensuring transparency, predictability, and compliance alignment.

Finally, we set up the Ecomiles dashboard (accesses, site filters, success indicators) and deliver the internal comms kit (invite, FAQ, scripts, and ready-to-send messages) to accelerate adoption, activation, and engagement — building a solid base to report impact in km and CO₂e avoided.

On Day 1 (Onboarding/Launch), we run an activation session online or onsite to explain the “why” (benefits, ESG, and impact), make sure everyone can install the app and create an account quickly, and teach how to log trips and sustainable choices — accelerating adoption and recurring usage.

When applicable, we explain how rewards and challenges work and hold a live Q&A to remove uncertainty and friction. This helps the company see early adoption signals in the dashboard and start building governance-backed evidence for corporate sustainable mobility.

As a launch lever for engagement, Ecomiles can also activate the Grand Prix Ecomiles: a friendly competition with a leaderboard and challenges that turns the start of the program into a participation campaign, boosting trip logging and accelerating results (km and CO₂e avoided) in the first weeks.

During Weeks 1–4, your team has ongoing support for questions and, when applicable, dispute handling/validation — keeping operations stable and data reliable for the commuting decarbonization program and corporate sustainable mobility metrics.

To unlock adoption quickly, Ecomiles can run short office hours at critical moments (for example, in the first days and after campaigns), reducing friction, increasing recurrence, and accelerating ESG evidence generation such as km and CO₂e avoided.

Communications are weekly and data-driven: purpose reinforcement, reminders (push and materials), progress highlights, and rapid rollout adjustments (messages, timing, incentives, segmentation) to maximize engagement and pilot performance — and prepare the path to scaling.

At the end of the onboarding/pilot, you receive an executive-ready summary for leadership, ESG, and sustainability: adoption (linked users, active users, recurrence), program health (questions, friction points, validations), and impact (km and CO₂e avoided) with breakdowns by site/team and trends over time.

Beyond the numbers, Ecomiles consolidates pilot learnings — what worked (and why), which messages and incentives drove engagement, and where the main bottlenecks were — with practical rollout recommendations to strengthen corporate sustainable mobility and expand emissions reductions.

This provides a clear decision base: expand to new sites, adjust rules and communication before scaling, or end the pilot if objectives aren’t met — with governance and consistent ESG evidence.

Ecomiles is a platform for decarbonizing daily commuting and corporate sustainable mobility: we help companies engage employees and measure impact (km and CO₂e avoided) with governance — without turning the program into a surveillance tool.

To reduce legal risk, we operate with LGPD best practices and an information security approach aligned with ISO/IEC 27001 (ISMS), prioritizing data minimization, purpose limitation, and transparency for data subjects, plus role-based access, least privilege, and auditability.

In practice, ESG and compliance outputs are presented in aggregated views (by site/team/period), avoiding individual exposure, and we can support the client’s legal team with evidence packages (controller/processor roles, retention and disposal policies, incident management, vendor/sub-processor management, and risk registers) to speed up approval.

At Ecomiles, commuting decarbonization is calculated with a transparent, audit-ready methodology. For corporate inventories and ESG reporting, we align to the GHG Protocol (Corporate Standard and Scope 3, when applicable, such as employee commuting) and apply recognized emission factors (e.g., IPCC, DEFRA/BEIS, and/or official local databases where applicable) to estimate CO₂e avoided by mode and distance.

During kick-off, we document scope, assumptions, and boundaries (period, commuting types, organizational boundaries) and define criteria for data quality and outlier handling, following best practices such as ISO 14064-1 (organizational GHG inventories) and ISO 14067 when product/service detail is needed.

The result is a consistent metric for tracking and decision-making, with documented assumptions ready for internal audit — a solid foundation to report climate impact, support sustainability targets, and demonstrate governance.

Ecomiles supports data integrity from day one so your company can trust corporate sustainable mobility KPIs and the CO₂e avoided calculation. Onboarding covers logging best practices, clear program rules, and guidance to reduce errors and improve data quality.

During usage, we combine business rules with AI to identify anomalous patterns using signals such as speed, distance, route type, and elevation (when available), helping flag inconsistencies and inform comms and rule adjustments — keeping metrics consistent for ESG and sustainability reporting.

When applicable (especially in higher-compliance programs), we can request additional evidence such as vehicle registration, odometer photos, and fuel receipts, and run sampling-based validations. If the client requires extra control, we design an additional validation layer aligned to the company’s risk model while keeping the solution scalable.

Ecomiles onboarding is designed to accelerate adoption and activation in commuting decarbonization programs by reducing first-use friction and increasing recurring usage in the first weeks.

We deliver an internal comms kit (ready-to-send messages, FAQ, and scripts) and run an activation session with step-by-step guidance and Q&A, helping the company engage employees with a clear message about benefits, impact, and program rules.

During operations, we keep weekly, data-driven communications, run short office hours to unblock questions, and continuously optimize; when it makes sense, we activate an optional campaign like the Grand Prix Ecomiles to boost participation through friendly competition.

During the pilot, employees can use the in-app support channel, and the company receives follow-up to answer questions, resolve incidents quickly, and keep corporate sustainable mobility operations running smoothly.

In the first weeks, when activation is critical to ESG results, Ecomiles can organize short onboarding/support office hours to accelerate adoption, reduce friction, and prevent repeated tickets.

Follow-up is data-driven: we prioritize the biggest pain points and adjust comms and best practices to strengthen engagement and logging quality.

At Ecomiles, information security is central to commuting decarbonization and corporate sustainable mobility programs, so Procurement, IT, Security, and Compliance teams can approve quickly and confidently.

During kick-off, we align on the topics that typically raise concern: roles and permissions (who can access what on the company side), what data appears in dashboards and reports (scope and aggregation levels), and retention and governance policies (how data is stored, for how long, and under which controls).

When needed, Ecomiles supports the client with materials for internal security review (checklists, evidence, documentation), accelerating approval and ensuring ongoing governance.

No. Ecomiles designs commuting decarbonization and corporate sustainable mobility programs to be flexible: the Mastercard card is optional and is used only when it fits the company’s incentive strategy.

If the goal is to accelerate adoption and recurrence, the card can be a simple channel for rewards and campaigns (challenges and leaderboards), with governance and incentives tied to engagement and CO₂e avoided.

If the company policy doesn’t include a card, Ecomiles can operate without it — using other incentive and communication formats — keeping the focus on ESG outcomes and audit-ready evidence.

Before launch, we align with the company on a single narrative to reduce noise with unions, compliance, and people leaders — and increase adoption.

Communications are structured to clearly state the purpose (benefits and ESG impact), privacy and boundaries (what is collected and what isn’t), and what changes in the employee routine (simple steps, low friction). This reduces “monitoring” interpretations and builds trust from Day 1.

We also provide materials and scripts so internal teams can respond consistently (FAQ, ready-to-send messages, Q&A), ensuring comms governance and creating a solid base to scale and report results.