- According to registropublicodeemissoes.fgv.br, despite of Paris global accord, we have been increasing the amount of CO2 emissions since 2017.
- In 2023 alone, we emitted over 1 billion tons of CO2e.
- There is not enough territory to reforest, create wind or photovoltaic power plants to capture or offset all this CO2 emission.
- The cost to neutralize 1 year with certified carbon credits in quality regulations would exceed 80 billion EUR per year. (considering 80 EUR/tCO2e)
To calculate the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for Ecomiles, we’ll break down each component and use relevant data and assumptions for a transport-focused, sustainability-driven market.
- TAM (Total Addressable Market):
TAM represents the total market demand for a product or service. For Ecomiles, the TAM would be the total number of companies worldwide (or in a specific region) that could benefit from reducing their carbon emissions through incentivized sustainable commuting programs.
Global Market Assumption: •Total number of companies worldwide: As of 2021, there are approximately 213 million companies globally (Statista). •Percentage of companies actively engaged in ESG practices: According to PwC, about 50% of global companies are integrating ESG metrics into their business practices. •Percentage of companies with a significant commuting workforce: Let’s assume 30% of these companies have a commuting workforce that could benefit from Ecomiles. •TAM Calculation:
Revenue per company assumption:
•Let’s assume an average of R$20 per employee/month with an average of 100 employees per company.
•This gives R$24,000 per company annually.
•TAM in Revenue:
2. SAM (Serviceable Available Market):
SAM refers to the portion of TAM targeted by Ecomiles, focusing on companies in key regions where sustainable commuting initiatives are highly relevant, such as Brazil and other large urban centers with high ESG engagement.
•Regional Focus: Let’s target Brazil, Europe, and North America where sustainable transport initiatives are gaining traction.
•Brazil: ~20 million companies, 10% focused on sustainability.
•Europe: ~25 million companies, 40% focused on sustainability.
•North America: ~32 million companies, 40% focused on sustainability.
•SAM Calculation:
Applying the same R$24,000 per company annually:
- SOM (Serviceable Obtainable Market):
SOM is the portion of the SAM that Ecomiles can realistically capture in the near term, focusing on early adopters of sustainable commuting solutions in Brazil and parts of North America.
- Target for Early Adoption: Ecomiles average ticket x 5K companies that publish at https://registropublicodeemissoes.fgv.br/participantes
SOM Calculation:
Summary:
•TAM: R$766.8 billion annually (31.95 million companies globally)
•SAM: R$595.2 billion annually (24.8 million companies in Brazil, Europe, and North America)
•SOM: R$500 million annually (5 thousend companies, with early adopters in Brazil and North America)
Ecomiles is a digital platform that helps companies track and reduce carbon emissions generated by the daily commuting of their employees, encouraging the use of sustainable transportation options such as bicycles, public transport, and carpooling.
- It focuses on promoting corporate sustainability, helping companies meet their ESG (Environmental, Social, and Governance) goals.
- It offers a gamified rewards system, motivating employees to adopt eco-friendly transportation practices while providing detailed reports on carbon emission reductions in real-time.
•The founders of Ecomiles bring over +10.000 hours each on experience in sustainability and technology.
•We have helped companies reduce more than 40,000 tons of CO2 emissions, with over 85% of users adopting sustainable commuting habits after using our platform.
•We have built a strong community of over 50,000 users engaged in sustainable practices across our digital channels.
•We recognize technology as a key ally to scale and achieve our mission, transforming Ecomiles into a tech-driven company focused on sustainability.
•Our interdisciplinary team is made up of professionals committed to taking Ecomiles to the next level, driving impact and growth through innovation.
We don't reinvent the wheel, we just reward the green use of it