How we decarbonize all employee commuting at Mini

The solution

To meet this challenge, MINI partnered with Ecomilhas, a pioneering sustainable mobility platform for companies. The result was the launch of MINI Impact, a custom-tailored program designed to:

• Track and reduce carbon emissions from corporate mobility
• Encourage the use of low-emission transportation options such as public transit, electric vehicles, cycling, and carpooling
• Use gamification and real-time rewards to drive engagement
• Deliver GHG Protocol-compliant reports and generate certified carbon credits from commuting

Unlike generic sustainability tools, Ecomilhas brought a frictionless experience — integrating with transportation apps, offering a dynamic user interface, and gamifying green behaviors to turn everyday commutes into measurable environmental wins.

“Ecomilhas helped us turn sustainability into something our people could feel, not just report. That made all the difference.” — Sustainability Manager, MINI New York

The numbers

Elevating ESG with Smart Design, Gamification, and Seamless Integration

At the heart of the MINI Impact success story lies one powerful engine: the Ecomilhas mobile app. More than a tool — it’s a behavior change ecosystem that transforms the way employees move, think, and engage with sustainability.

Here’s how the app experience made the results possible:

From the first access, the app welcomes each collaborator with a personalized sustainability mission — tied to the company’s goals. With gamified language, minimal setup time, and intuitive design, employees immediately understand the value of their choices.

“I didn’t have to change my routine — just activate the app and choose greener routes. It made me feel part of something bigger.” — MINI employee

Using GPS, motion sensors, and integration with transit APIs, the app automatically identifies the type of transport used (e.g., car, metro, bike, bus, walking). Employees don’t need to log trips manually — the app does it for them, using AI to detect commute patterns.

Each low-carbon journey is instantly converted into “urban miles”, contributing to the employee’s ranking and company emissions dashboard.

Every eco-friendly trip turns into points. Every point unlocks:

• 🎁 Sustainable rewards (eco-products, discounts, wellness perks)
• 🏆 Recognition badges and leaderboards
• 🎯 Collective challenges (e.g. “Let’s save 1 ton of CO₂ this month!”)

This creates a culture of positive competition and shared impact, aligning personal motivation with corporate ESG goals.

“I started taking the subway more often just to hit my monthly challenge. It’s the first time sustainability became addictive.” — Pilot Program participant

📉 65% reduction in carbon emissions from tracked commutes

🎯 90% voluntary employee engagement in the sustainable commute program

🟢 Over 102,000 urban sustainable miles generated and converted into rewards

📈 42% increase in sustainable transport adoption across participating teams

✅ Full alignment with global ESG frameworks of the BMW Group

These aren’t just statistics — they represent a deep integration of sustainability, innovation,

Se 40 pessoas reduziram 1.03 tonelada de CO2 em 15 dias, então 900 pessoas poderiam reduzir aproximadamente 506,25 toneladas de CO2 por ano, adotando o programa de descarbonização e cultura recorrente da Ecomilhas:

1. Redução por 15 dias: 900 pessoas ÷ 40 pessoas = 22,5 22,5 x 1,03 tonelada de CO2 = 23,175 toneladas de CO2
2. Redução anual: 23,175 toneladas x 365 dias ÷ 15 dias ≈ 506,25 toneladas de CO2 por ano
3. Retorno financeiro: Considerando o custo de $100 por tCO2e, a economia anual seria de: 506,25 tCO2e x $100/tCO2e = $50.625,00 (aproximadamente R$ 248.000,00 considerando a taxa de câmbio atual)

É importante notar que esta é uma estimativa baseada em projeções lineares. A redução real e o retorno financeiro podem variar dependendo de diversos fatores, como os meios de transporte utilizados, as distâncias percorridas, os hábitos individuais de cada pessoa e as flutuações no preço dos créditos de carbono.

The impact

The collaboration between Ecomilhas and MINI Brasil became more than a successful project — it evolved into a case study of green transformation done right.

MINI is now seen as a trailblazer in ESG innovation within the automotive industry, both locally and internationally. With real-time metrics, team-wide engagement, and storytelling that connects emotionally, MINI Impact became a model of how environmental leadership in business should look in the modern era.

In an increasingly competitive world, MINI didn’t just comply — they inspired.

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