About the Partner

Primark

Primark is a major European fashion retailer offering clothing, accessories, beauty products and home items at affordable prices. With a strong retail presence across Europe, Primark focuses on accessibility and value, while advancing initiatives related to ethical sourcing and environmental responsibility.

Gift Card Value

At Ecomiles, the Primark gift card is available at the fixed value of:

• €25

Redemption Rules

• Gift card redemption must be made exclusively through the Ecomiles platform.
• The gift card value cannot be converted into cash.
• Each user may redeem up to 1 gift card per day.
• The gift card is valid for 6 months from the date of issuance.
• Use of the gift card is subject to Primark’s terms and conditions.

Benefit Coverage

Valid for purchases at Primark stores only in Italy, subject to local availability.